For marketers writing ads

Write ads so a drunk grandma would get it.

If a tipsy grandma can’t understand your page or ad, simplify it. This one-page app grades readability and highlights hard sentences, so you can fix them fast.

Open the editor See how it works
“Sometimes you just got to pretend you're a drunk grandma. It's a marketing trick. Every time you edit your website or an ad, think to yourself, would a drunk grandma understand this? Here's an example. Drunk grandma would not understand this. Drunk grandma understands this. If drunk grandma does not understand, help her out. Simplify it.”
— from the attached clip
Why marketers love it
  • Quick grade level (ARI), color-coded by sentence
  • Designed for ad copy: short, punchy, specific
  • Jargon guard: catch needlessly complex phrasing
Ad rewrite checklist
  • Lead with the problem and your promise.
  • Cut filler; keep verbs active.
  • Prefer concrete words over abstractions.
  • 1 idea per sentence; make the CTA obvious.

How it works

1) Paste or write
Drop in your ad copy or start typing — it updates live.
2) Get a grade
We use the original v0.1 algorithm: ARI + classic metrics for context.
3) Fix the reds
Shorten, swap complex words, and clarify until red → yellow/green.
Try it now

Editor

Live highlights · v0.1 algorithm
-
No text yet
Flesch ease: -
Words
0
Sentences
0
Syllables
0
Complex (3+)
0
Words / Sent.
0
Read time
0s
Legend
Green < 9 Yellow 9–12 Red 13+
Quick tips for ads
  • Turn “features” into benefits.
  • Make the first sentence a hook.
  • Replace vague adjectives with numbers or specifics.
Self-tests

The clip

If you put videoplayback.mp4 next to this file, it’ll play inline below. Otherwise, use the download link.

Play locally

“Sometimes you just got to pretend you're a drunk grandma...”
— transcript excerpt